Why You Should Be Utilizing Your Google Business Listing

Boosts Online Visibility

Using a Google My Business page increases your visibility on the most used online search platform in the world.  93% of web searchers use Google as opposed to other platforms. More and more people are turning to online searches before visiting a brick and mortar location.

Business Showcase

Google Business has great features to attract new customers or clients.  Crucial business information such as phone number, address, business type are important, but adding in professional photography of your business will help you stand out.  

Need professional imagery of your business? Send me a message!

Reviews

Having customers share their happy experiences can put your business ahead of the pack. Want to take it to another level? Write a personal thank you to each one.

Integration with Google Maps

Another important feature to bring in customers? Knowing where your business is located!  Google Business Profiles are fully integrated with Google Maps and all applications that use Google Maps.

Post Updates

You can post updates to your Google Business Profile.  Typical posts would be upcoming closures, new policies, sales, anything a customer (or potential customer) may need to know.  Posting updates can keep your customers informed and engaged.

Insights and Analytics

All Google Business Profiles are equipped with search performance and insights to show how web searchers find your business.  

Competitive Advantage

Having a verified Google Business profile puts your business above others who do not utilize the service.  And everyone should because it's FREE!

Need help branding and marketing your business?  The Daly Brand can help, fill out the contact form to learn more.

The Instagram Reels feature is an incredible tool for growing your small business organically and economically.  Creating high quality content is possible with just a phone and a few tips. 

1. Shoot your video for where you plan to post it.  For filming Reels, its best to film with your phone vertically. This fits the format of the app best.  And be aware if you are putting clips together, film them all holding your phone the same, so they can easily be edited together.

2. Film in 4k for the best quality footage.  iPhones can film in 720p, 1080p and 4k, with 4k being the best quality.  Higher quality footage is more likely to catch the attention of your audience, which should increase engagement on your page.

3. Pay attention to your frame rate.  iPhone has 3 frame rate options when shooting 4k, 24, 30 or 60 fps.  For general videos, 30 fps is great, but for action, you will want to use 60 fps for the clearest quality.

4. Ensure you have enough light.  Your Reel will not gain traction if the footage is too dark for your audience to decipher.  Use natural lighting as much as possible, as it's more pleasing to the eye and won't earn you a quick swipe to the next.

5.  Practice makes perfect.  The more you shoot, the more content you can create and the better the footage will be over time.  As they always say, the best camera is the one that it with you and gets used.

To learn more about Instagram content for your small business, check out my earlier blog post about marketing your brand.

Need help growing and marketing your small business or growing your brand, contact The Daly Brand for a consultation.  

Our phones are made for taking photos, with each new release, the camera's get better and better, which makes creating your own content, more accessible.  With some practice and these simple tips, you can take better imagery for your website, social media, or general marketing.  

1. Clean Your Lens

This may seem like a no brainer, but it is very often overlooked.  Before your start snapping away, a quick clean of your phone's lens will make a huge difference.

2.  Use the Phone's Photography Features

Taking a portrait? iPhone has a feature called "Portrait Mode" that will create an image that looks as if it was taken on a DSLR camera.  In this mode, you can adjust depth of field, lighting, focus and so much more.  To learn more about Portrait Mode and how to use it, click here.

3. Controlling the Lighting with Exposure

Adjusting your image's exposure can help create an image that is easier to edit and just looks better.  Tap on the subject to adjust exposure and focus of the image for a better final product.  The more clear and well composed the image is, the more it will be "eye catching", no pun intended!

4. Compose a Beautiful Image

This may take some practice and education.  Following the Rule of Thirds (learn more here) is a good place to start.  Most phones come with a Grid Mode to help with composure.  Another great tip I recommend to my clients is to "clean up your background".  This simply means scanning your backdrop before taking the photo.  The things I recommend looking for are;

Is there anything "sticking out" of the subject's head? If so, adjust their positioning or the angle you are taking the image from.

Is there clutter in the background? This will distract from the final image, I recommend choosing a cleaner backdrop, or adjusting the depth of field with Portrait Mode.

Is there anything in the background we can crop down? Cropping an image is your friend!  Remove all distractions, the ceiling fan, wall vent, etc. 

Is there a branding opportunity you are missing? If you have a nice office sign or even a wall that matches your logo color, you can use them to brand your image.

And that is my quick guide to taking better images with your phone.  The best camera is the one that's with you! 

Need more help with taking great photos for your business? The Daly Brand can help!  Reach us at hello@thedalybrand.com

Why does your business need a great website?

Your business's online presence can have a huge impact on its success.  Many potential customers will visit a business's website before making a purchase or visiting their location.  If you still need more convincing, check out the reasons below to have a great website.

Having a website gives your business credibility and legitimacy

Most likely, there are other businesses in your area or field that offer the same business services you do, so how do you stand out? A visually pleasant and easy to navigate website is key to standing out amongst the community.

Websites bring in organic traffic and customer leads

Having a website that is properly coded for SEO along with clear and easy to find contact information, your business website can not only attract organic traffic but can create customer leads, as the potential customer now knows where to find your business.

Your website can save you time

Many potential customers visit your website for simple, operational information (hours, location, general information) and having this clearly listed on your website can not only save time, but a headache for your staff and the customer.

Updates and announcements can be posted on your website

Any sort of fun information about your business can help upsell your services, update customers on policies, or even changes in the business.

When paired with cohesive social media branding, a beautiful website can generate additional revenue for your business.  Need help and don't know where to start?  Message The Daly Brand and let's get started!

Meta Business suite is an all inclusive way to manage your business pages on Facebook and Instagram.  It allows you to ensure your brand is consistent across both platforms and even includes post scheduling, which is a fantastic tool to plan your entire week or month of social media marketing.  I absolutely recommend moving to Meta Business Suite to manage your business, as I find it much more responsive and user friendly than just utilizing the Facebook website or app.

Meta Business Suite can be used on a desktop through your prefered browser.  If your business is connected to your personal profile, you will have the option to "Switch" into the Business Suite.

Or Meta Business Suite can be used on a mobile device by downloading the Meta Business Suite app from the app store (available for Apple and Andriod devices).

Home

Once you have downloaded and logged in, ensure your Instagram pages are linked.  Once this is done, you should be able to view all your business Facebook and Instagram messages, likes, comments here.  

Of the many benefits of Business Suite, includes a "To Do List" that only your page managers can view.  This is a great space to delegate social tasks to your team or just simply make your own checklist.

You can also connect your pages to external apps such as appointment apps from this page, if you business would like to take appointments on social pages.

Notifications

All your comments and engagements will be on this tab. Replying to post comments on a personal level is always helpful to your business.

Inbox

You can respond to all messages and comments easily in Business Suite as your business.  Posts & Stories

From here you can create posts and stories, schedule posts, and view some limited Insights on your posts.

Planner

Another feature that benefits small business owners is the "Planner" tab.  This is basically a calendar that allows you to create, schedule, and manage your content.  This page also includes some ideas (first day of winter, National Cupcake Day, etc.) but not many at this time. 

Insights

Managing your Insights, or your online engagement is incredibly easy in Business Suite.  You should be checking in on your post insights weekly, this way you know what is working for your business and what is not.  This way you are able to tailor your content to your audience, to increase post engagement.

Ad Services

Business Suite also includes Ad Managing services.  Ads in Business Suite are very user friendly to create.  You are able to sort by likes, demographics, age groups, and more.

Overall, I recommend all business owners to make the switch to Meta Business Suite for managing their Facebook and Instagram business pages.  It's very user friendly and includes many helpful tools.

Need more help with your social pages? Send The Daly Brand a message and see what we can do for you!