Instagram reels are a new-ish feature for Instagram that can be used to grow your social media brand.

What is a Reel?

Reels are a new way for Instagram users to create short, informative or funny videos.  Many users add music or sound clips overtop, to get across the purpose of the video.  Users can also browse relevant Reels via a tab on their Instagram app.  With the success of Tik Tok, Instagram has created its own version, which is how Reels was born!

Why use Reels as a business owner?

Video marketing is a very powerful tool for business owners, and now with Reels, you can easily create your own!  

Reel ideas for the small business owner

1. Share Educational Content

You are an expert in your field, why not take the time to make a quick 15 second video to share something informative for your audience?

2. Share Inspirational Content

Do you have a client that has found success with your business? Share their story!  Remember to focus on the after, this is where your business shines.

3. Showcase your Product

Share some of your products, how to use them, and what they do.

4. Showcase your Personality

There are tons of silly ideas on Reels, how can you relate something popular or funny to your business?  This kind of Reel can show that your business is fun and personable!

And there you have it, using Reels to grow your business can be fun and effective!