Why?

Why would you want to show off your 5 star reviews for your business? Because it can help convert possible customers into new customers!  Reviews don't just belong on your Google or Facebook page, they should make an appearance on your website too!  Below are a few quick tips to get the most out of your 5 star reviews!

Where should I put reviews on my website?

Most people are not going to click through your entire website, so having a dedicated page of reviews is probably not the most effective option.  Placing reviews on each page is a great way to show potential customers that your business is highly rated.  Do you have a great review that mentions your incredible customer service? Place it on your "About Us" page!  A good review about money well spent? Place that on your "Investment" or "Prices" page to show that your business is worth the pricing you have spent so much time perfecting.  Placing reviews strategically makes them more effective at attracting the right customers than if they are all placed on a "Testimonials" page.

Clean them up!

No one wants to read a rambling review paragraph, so if you need to, pare down the words to only the most important parts.  Then the review will make more of a statement on your website.

Bonus tip

Video marketing is an effective tool.  If you have a customer that doesn't mind saying a few great things about your business on camera, make a short video!  

Looking for more reviews for your business? Check out my blog post Increasing your Reviews