This month's post is all about how to increase your Google and Facebook reviews.
First, let's start with "Why do I need Google & Facebook reviews?" Reviews are incredibly important in this day and age with the many, many choices potential customers are faced with online. A good review can influence one, or many people to try your business over another. But, a negative review can be a way for your business to showcase it's customer service, always respond to negative reviews in a clear, concise way, and do what you can to make it right.
Businesses with more reviews perform better on searches. The more consistent reviews you have, the higher up in search results you will land.
How to increase the number of reviews
• Ensure customers can leave a review. Do you have a Google my Business page? Do you have a Facebook business page? You should claim these pages if you haven't and brand them to match your business. This is also a great opportunity to update your business pages if you have them, but haven't done anything with them in awhile. Upload new photos, new graphics, and other information to invite more reviews.
• Ask, ask, ask! Customers may love your business, but haven't thought to write a review. Ask people for their honest reviews, even a mediocre review is better than no review!
• Have lots of Google reviews? Expand your reviewability! Ask customers to review you on other sites such as Facebook, Yelp, Rate A Biz, or any other review site. This also will help with SEO.
• Use QR codes to get to review pages quickly. Place marketing throughout your business and even give out cards with QR codes to encourage customers to write a review. The easier it is for them to access, the more likely they are to leave a review.
• Address negative reviews quickly and personally. You will likely get a bad review at some point and its important to address these reviews as opposed to leaving them sit. Encourage the reviewer to get in touch with your customer service to make it right.
• Offer a review worthy service. All the marketing in the world cannot replace offering great service that your customers want to talk about. So take care of your customer, and they will take care of you!
What steps are you going to take to increase your business reviews? Let me know what's worked for you in the comments below!