My Top Instagram Reel Tips

Recently, Instagram rolled out an algorithm update that focuses on Reels and putting them at the forefront of all users feeds.  This equates to the more you post Reels, the more eyes see your brand.  Reels also encourage engagement and can be a great tool to grow your brand. Below are my best tips for creating effective Reels.

1.  Create original content  

This is not to say you can't jump on a trend, but put your own spin on it!  Go for something that is either educational or entertaining, but in a unique style that reflects your business and brand.  And use the Reels app to create and edit your Reels!  Instagram prioritizes Reels created in the app.

2. Use Text and Captions

Many users do not watch their phone with sound (think "someone in a waiting room, airport, etc.")  And not only is this helpful for users watching without sound, its invaluable to users with hearing difficulty.  To add captions to your video, click the stickers tab at the top and scroll to "Captions".  After captions are added, proofread them to ensure everything came through correctly (you can edit captions!).

3.  Drive Traffic to Your Link in Bio

The best way to drive traffic is a clear "Call to Action" on your Reel for users to click the link in your bio that moves them to your website and will help convert viewers into customers.

4. Hop on Trends ASAP

Nothing makes a faster scroll by than an outdated trend.  Trends are what they are, trendy, which means they come and go quickly.  If you are suddenly seeing, or hearing the same things, this means its a trend and would make a great Reel if executed quickly.  If you click on the music on a Reel (lower left corner) it will show you all the Reels that have been created with the audio and also will allow you to save the audio for later use (but not too much later!).

5. Share the Reel to your Feed

Always share the Reel to your Feed (and your Story!). This is a great way to boost your views and engagement.  Instagram has a setting when you are posting a Reel to share the Reel to your feed.  If your business has a Facebook page, ensure you are also sharing there. To keep your feed consistent with your brand, you can upload a cover for the Reel that integrates with your aesthetic.

Reels can seem intimidating at first, but can be a really effective business growth tool, so try one out, find your niche, and post consistently.  

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