As you may know, the internet has now taken over as our main source of information. News, information, and even updates from family are now posted online. What does this mean for your business? It means that your internet presence is more important than ever. Below is a little checklist to get a jump start on creating a consistent, clear brand across the Internet.
• Same information across all platforms (Facebook, Instagram, Website, Google)
Ensure that your hours, office information, and imagery (Photos and Logos) are consistent as to not confuse your customer.
• Do a quick Google search of your business name and look through the first 2 pages of hits for anything that is suspicious or not accurate
If there is something misleading that involves your business, it can be reported to Google to be removed through your Google my Business profile
• Take advantage of your Google My Business profile
Update it consistently and ensure all information is entered. This helps your views on Google search. Also take some time to search similar businesses in your area. How does your Google page stack up? Update as needed. (Reminder, professional photos of your actual staff and office is important! Stock photography had its moment, but customers want to see YOU and YOUR BUSINESS)
Need help with your business's online presence? The Daly Brand can help! Reach out today and see how I can help grow your business.